Gemma, who cannot forgive her mother for abandoning her for her greed, love, and success, starts her never-ending revenge filled with contempt. Meanwhile, Ki Seok lives day to day believing that there is no such thing as love in the world after having experienced an immense betrayal in his past. However, even after meeting Gemma, who naturally pulls him in, he rejects her unknowingly due to the wounds left in his heart. Hyun Seok, who is unlike his older brother Ki Seok and has a free-spirited mind, falls instantly for Gemma's charms. The lives of these three characters start to intertwine. Will they be able to get what they each desire?

This drama is about how people think that they have the power to control money, but they're actually being ruled by it. The power of capital is so great that it is involved in every aspect of the society. People do almost anything to protect the money they have and they turn into complete maniacs when they see a tiny loss. Kang Pil Joo is a managing director of Cheong A Group, but his real identity is kept as a secret from the Cheong A Group family. He serves them like an obedient servant, but he is actually grooming them for his scheme. He helps Jang Boo Cheon, the eldest heir, to inherit Cheong A Group. Will his scheme succeed?